I am here to tell you: you are not an imposter. Oftentimes, newer flower farmers get hung up on self promotion, sales outlets, product decisions because they don’t have photos, previous experience growing and assembling of bouquets… a lot of self doubt and almost an imposter-syndrome-type-feeling. The reason I share this story is to demonstrate that you don’t actually have to have product in hand to be able to begin building your brand, making connections and “selling” your product.
Their grand opening was delayed by a few months from what they initially thought but when they did open, hiccups and all: they were well received and are an essential hub to our community. What they did sell was branding and anticipation for their grand opening. They were committed to making it happen, even though they didn’t have a building, let alone any actual product. At the time they began handing out flashy stickers with their business name on it, promoting themselves on social media, word of mouth, local markets and festivals… they didn’t even have a location… for two years! The interesting part about their origin story is: they promoted the opening of this coffee shop for two years before opening it. Their business has been going strong and providing much needed caffeination to our community for over three, almost four years now. I have some amazing friends who opened a coffee shop.
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